重庆11选5

重庆11选5GUOYUANTIANCHENGJIAZHIGUAN:CHENGXIN  JINGYE  LEGUAN  FENXIANG

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以互联网产品为核心的服务设计

发表时间:2019-09-12

DANGQIANHULIANWANGCHANPINDEFAZHANRIXINYUEYI,CONGYEZHEZAIBUDUANDISHENWACHANPINDEFANGFANGMIANMIAN,ZHEIXIEGONGZUOZUYISHICHANPINDEZHILIANGFEICHANGYOUXIU,DANWEISHENMEYOUSHIQUEDEBUDAOGUANGDAYONGHUDERENKENI?


重庆11选5 CONGFUWUSHEJIDEJIAODULAIFENXI,WOMENYEXUKEYIDEDAODAAN。


服务设计是什么?

重庆11选5  

重庆11选5 JINXINGCHANPINSHEJISHI,YIBANYAOKAOLVSIGEYINSU:YONGHU、QINGJING、GUOCHENG、DUIXIANG(JICHANPINBENSHEN)。ZAIFUWUSHEJIDESILULI,CHANPINKEYISHIYOUXINGDE,YEKEYISHIWUXINGDE——YUYONGHUFASHENGJIAOHUDEMEIGEHUANJIEDOUSHICHANPINDEYIBUFEN。CIWAI,HAIXUDUIYONGHUDETEDIAN、LIUCHENGDEBIANHUAHEQINGJINGDEYINGYONGDUOJIAKAOLV。

 

重庆11选5 FUWUSHEJIBUJINGUANZHUCHANPINBENSHEN,YEXUYAOJIANGGUANZHUDIANKUOZHANDAOYUYONGHUFASHENGJIAOHUDEGEGECHUDIAN(touch-point)SHANG,YONGHUTIYANDEFANCHOUYIJINGCONG“CHANPIN”KUOZHANDAO“YICHANPINWEIZHONGXINDEZHENGGEFUWUGUOCHENG”,TONGGUOXINGSHIGEYANGDECHUDIANYUYONGHUCHANSHENGLIANXI,XINGCHENGTIYAN。

 


ZAIJINTIAN,HULIANWANGCHANPINYIJINGCHENGWEIZHIJIEJIECHUYONGHU、CHUANDIFUWUDEMEIJIE,“CHANPINJIFUWU”DEQUSHIYUEFAMINGXIAN,ZHEIYESHIYUCHUANTONGFUWUYEZUIDADEBUTONG:CHUANTONGFUWUYEKEYITONGGUOZHUANYEFUWURENYUAN,JINXINGFUWUCHANPINDETUIJIE、YINDAO、TIGONG、ZHICHIDENG,ERHULIANWANGCHANPINZHINENGYIKAOZIJIYUYONGHUJIANDEDANYICHUDIAN。SUOYIJISHICHANPINFEICHANGYOUXIU,RUGUOMEIYOUYINRUFUWUSHEJI,DAOZHIKAOLVDEYINSUQUESHI,YONGHURENGRANBUHUIXINGCHENGLIANGHAODETIYANGANSHOU,YIZHINANYITISHENGPINPAIDEYILAIGAN。

 

从用户体验角度来看服务设计

 

重庆11选5 KEYONGXINGGUANZHUDANYIJIEMIAN,YONGHUTIYANGUANZHUDANYICHUDIAN,ERFUWUSHEJIZESHIZAILIANGGEWEIDUSHANGQUANMIANKAOLVCHANPINYUYONGHUCHANSHENGGUANXIDESUOYOUCHUDIAN:DANYIJIEMIAN、DANYICHUDIANDEZHILIANG。BIRUYIMINGYONGHU,XIANGZAIWANGSHANGDINGJIPIAO,TIAOJIANSHAIXUANDENGNEIRONGSHIDANYIJIEMIANCENGMIANDEWENTI,YIBANTONGGUOKEYONGXINGLAIPINGGU,ERYUDINGJIPIAOSUOSHEJIDEXIANSHANGLIUCHENG(YUDINGYEMIAN、ZHIFUYEMIAN、DINGDANYEMIAN)GOUCHENGYONGHUDEYIGECHUDIAN,SHEJISHIXUYAOPINGGUBINGTISHENGZHEIGECHUDIANDEYONGHUTIYAN。

YONGHUCHUYUZHENGGEFUWUGUOCHENGZHIZHONG,CONGFUWUSHEJIDEJIAODU,SHEJIRENYUANHAIXUYAOKAOLVJIPIAORUHEPEISONG、XINGCHENGDANRUHELINGQU、RUHETIXINGYONGHUCHUYOU,ZHEIJIUHUIYINCHUGENGDUODECHUDIAN。SHEJISHISUOYAOKAOLVDEBUJINSHIHULIANWANGCHANPINBENSHENDETIYANWENTI,YEJIANFUZHETISHENGGENGDUOCHUDIANTIYANDEZHONGREN,ZUIZHONGYOUHUAZONGTIYONGHUTIYAN。DUANXINTONGZHIYONGHUDINGDANXINXI、TIQIANGAOZHIYONGHUMUDEDITIANQIDENGFANGSHI,DOUNENGZAIBUTONGCHUDIANTISHENGYONGHUTIYAN。


JINXINGFUWUSHEJISHI,WEIRAOCHANPINZAIHENGXIANGHEZONGXIANGJINXINGFENJIE,HENGXIANGYI“YUYONGHUFASHENGLIANXIDESHIJIANGUOCHENG”WEIZUOBIAOZHOU,ZONGXIANGYI”YUYONGHUJIECHUDESHENDU“WEIZUOBIAOZHOU。

重庆11选5  

YI、CONGHENGXIANGKAN,

 

FUWUQIANJIEDUAN,YONGHUHUIDUIZHENGGEFUWUGUOCHENGCUNZAIQIDAI,ZHEIGEJIEDUANXUYAOSHEJIRENYUANJINXINGXUQIUWAJUEFENXI,SHIMIBUYONGHUQIDAIYUQIDEGUOCHENG,TONGSHIXUYAOYINRUYONGHUJINRUTIYANHUANJIE,JIANGDIYONGHUDUICHANPINXUEXINANDUDEGUOCHENG;


2. FUWUZHONGJIEDUAN,ZHUYAOSHIKAOLVTONGGUOCHANPINXIANGYONGHUCHUANDAXINXI,SHITIYANDEJIZHONGJIEDUAN,DANGQIANSHEJIGONGZUODEDABUFENDOUJIZHONGYUCI,DUICHANPINBENSHENDEYIYONGXING、SHIJUESHEJIDENGDENGJUNZAIZHEIFANGMIANKAOLV;


3. FUWUHOUJIEDUAN,YONGHUHUIXINGCHENGXIANGYINGDESHIYONGPINGJIAFANKUI,ZHEIBUFENSHIXIAYICIFUWUDEYOULIYIJU,HUIYOUBUTONGDETIYANJIEGUOCHANSHENGBUTONGDEPINGJIA,JINERXINGCHENGBUTONGDEHOUXUXINGWEI,YOUDUANSHIDEJIEGUOFANKUI,YEYOUZHANGQIDEJIEGUOYINGXIANG。


TOUSHEDAOCHUANTONGXINGYEZHONG,HAIDILAOHUOGUODEDENGCANHUANJIEKESHIZUOFUWUQIANJIEDUAN,CANTINGTIGONGLINGSHI、QIPAIYOUXI、CAPIXIE、MEIJIADENGFUWU,YONGYUANFUYONGHU,TONGSHIRANGYONGHUTIQIANDIANCAN,WEISHUNLIGUODUDAOYONGCANDEFUWUZHONGJIEDUANZUOPUDIAN;FUWUHOUJIEDUANBAOKUOSHOUJIYONGHUDEJIUCANXIGUAN、JIANLIZHONGCHENGYONGHUDANGAN(RUHUIYUANZHI、YOUHUIQUAN)DENG,YESHIWEIXIAYILUNDEFUWUZUOZHUNBEI。

 

ER、CONGZONGXIANGKAN,

QIANDUAN,SHIZHIYONGHUNENGZHIJIEJIECHUDAODEQIANTAIBUFEN;


HOUDUAN,SHIWEIQIANDUANBUFENTIGONGZHICHIDEBEIHOUHOUDUANDEQUFEN。RUCANTINGZHONG,YUYONGHUJIECHUDEFUWUYUANSHIQIANDUAN,ERYONGHUKANBUDAODEDACHUSHIHOUDUAN。


重庆11选5 QIANHOUDUANDEQUFENJIANGTIYANGAINIANFENCHAI,QIANDUANDESHEJIGONGZUOMIANXIANGYONGHU,MUDESHITIGAOYONGHUDEMANYIDU,XUYAOLEJIEYONGHUDEXINGWEIXIGUANHESHIYONGQINGJING,BUDUANSHENWAYONGHUXUQIU;ERHOUDUANSHEJIGONGZUOZECONGQIYEDEJIAODULAIKAOLV,MUBIAOSHIBUDUANTISHENGQIYEDESHENGCHANLV、ZENGJIASHOUYI,XUYAOKAOLVLIUCHENG、RENYUAN、XINGYE、JINGZHENGDENGDENGFANGMIANDEWENTI。

 

如何做好服务设计?

重庆11选5  

FUWUSHEJIYUANZEYAOQIUCHANPINSHEJIRENYUAN,BUJINYAOKAOLVYONGHUDEXUQIU,YEYAOKAOLVDAOQIYEDESUQIUJIZIYUAN。DANGQIANYONGHUXUQIUYIDEDAOYENEIDEGAODUGUANZHU,ERRUHEGENGHAODIMANZUQIYEDEXUQIURENGYOUDAITANSUO:RUHETIGAOHOUDUANGONGZUODEXIAOLV、SHUNCHANGXIANJIEQIANHOUDUANGONGZUO,RUHESHIXINXICHUANDIGENGJIAGAOXIAO,DENGDENG。

YUHULIANWANGCHANPINJIEHEJINXINGFUWUSHEJI,KEYIKAOLVCONGWUGEFANGMIANRUSHOU:

JIEZHUSHIWULILIANGYUZENGJIAGANZHIQUDAO:HULIANWANGCHANPINDUOWEIXUNIXINGTAI,YONGHUMOBUZHE,ZHINENGTONGGUOSHIJUEHETINGJUELAIBAWO,YONGHUZIRANHUICUNZAIXINLIYUQI——BUANQUAN,YOUQISHISHEJIXIAOFEISHI。CISHIJIEZHUSHIWULILIANG,ZENGJIAYONGHUGANZHIQUDAOHUOKEBANGZHU。RUGUGEYANJINGHEYIDONGSHUAKAZHIFUCHANPIN,YOUXIAOLIYONGHULIANWANGDETEDIAN,TONGSHIYISHIWUWEIZAITI,LIYONGYOUXINGDUIXIANGTISHENGYONGHUTIYAN。

QIANGHUAXUNIXINGXIANG:ZAIHULIANWANGZHONG,YONGHUSHIYIYIGEGEXUNIDEZHANGHAOHUOZHEMONIRENCHUXIANDE,SHIYONGCHANPINDESHIJIANSHISUIPIANHUADE,XINGWEISHIOUFADE。DUISHEJIRENYUANLAISHUO,KEYIJIANGYONGHUSANLUOZAIGEGECHUDIANDEXINGWEIYOUXIAOZUZHIQILAI,JIANLIQIJIFEN、DENGJIDENGXINGSHI,FENGFUGERENDETEDIAN,JIANLIGERENXINXIDANGAN。


YONGHUXIFEN:TISHENGCHANPINHEFUWUTIYANDEJICHU。YIGEHULIANWANGCHANPINWANGWANGNENGMANZUYONGHUDEDUOGEXUQIU,ERYONGHUDEXUQIUSHIBUDUANBIANHUADE,YOUXIAODEJINXINGYONGHUXIFEN,KEYITIGONGGENGYOUZHENDUIXINGDEFUWU。

 

YANSHENFUWULUJING:FUWUSHEJIYAOQIUWOMENKAOLVFUWUDEQIANJIEDUANHEHOUJIEDUAN,YANSHENFUWULUJINGJIUSHIZENGJIACHUDIAN,MEIZENGJIAYIGECHUDIANDOUNENGDAILAIYICIYUYONGHUJIECHU、XINGCHENGTIYANDEJIEDIAN。YONGHUFUWULUJINGXIANGLIANGDUANYANZHANDEYUEZHANG,TISHENGTIYANDEJIHUIYEJIUYUEDUO,TIGAOYONGHUZHANDUDEKENENGXINGYEYUEDA。RUYAMAXUNZAIWANCHENGGOUWULIUCHENGHOU,HUITONGGUOFANKUIPINGJIAWENJUANLEJIEYONGHUPIANHAO,JINERFASONGJINGZHUNDESHANGPINCUXIAOYOUJIANDENG。

重庆11选5  

重庆11选5 ZONGZHI,FUWUSHEJIBUJINZHUIQIUGENGWEIWANSHANCHANPINSHEJI,YEYAOQIUSHEJIRENYUANJUBEIDAJUGUAN、TONGCHOULI、CHUANGZAOLIHEKUAJIEXING。YITISHENGCHANPINBENSHENDESHEJIWEIQIDIAN,ZHUBUKUODADUISHEJIQUANJUDESIKAO,RANGTIYANSHEJIGENGJIAWANZHENG,CONGERCHANSHENGGENGDADEJIAZHI。


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